Space Design Research For Contemporary Teahouse In Southern Fujian In Experiential Consumption Mode

Teahouse,as a cultural and leisure place,has been changing with the development of the times and the change of people’s consumption concept.Nowadays,with the improvement of material life and consumption level,people’s consumption purpose is no longer to meet the daily life,but to seek spiritual satisfaction.Now most purposes of people’s going to teahouse are no longer simply to drink tea or pass the time,but to experience the unique atmosphere of teahouse and learn tea culture.But now,most of the teahouses in Southern Fujian still stay providing simple material services,lacking of comprehensive experience.Therefore,this paper takes the contemporary teahouse space in Southern Fujian as the research object,and discusses how to provide consumers with deep impression through the design of space.Meanwhile,making the space have the identity of Southern Fujian.First of all,this paper summarizes the tea culture of Southern Fujian and the main types of teahouses.Pointing out some problems existing in the teahouses of Southern Fujian,which can be described as the lack of experience.Then,from the perspective of economics and architecture,this paper summarizes relevant theories of experience,and puts forward two types of experience including material experience and psychological experience.Further,this paper concludes six principles included theme,individuality,interaction,humanization,regionalism and ecology,which should be followed in order to create two kinds of experience above.Then,this paper discusses the specific design strategies of contemporary teahouse space in Southern Fujian.Finally,the strategies summarized are applied to a design practice in order to prove strategies’ feasibility and effect.In summary,this paper analyzes contemporary teahouses space in Southern Fujian from the perspective of experiential consumption and puts forward design strategies,hoping that the results of this paper can provide reference for improving the experience of teahouses in Southern Fujian.