Packaging Design And Research Of Cultural Creative Products In Yueyang Building

The development of cultural creative products is the extension of cultural display and educational activities,and is an important means for culture to enter society,meet the needs of public spirit,and expand social influence.Based on the concept of inheritance and development of Yueyang Tower cultural value,combining with the domestic and foreign case analysis,the paper concludes that Yueyang cultural creative industry is the most vital industry in Yueyang city development,is An important means of preserving and passing on Yueyang Tower’s cultural values.This paper focuses on the packaging of Yueyang Tower cultural and creative products.Firstly,the paper analyzes the value of Yueyang Tower Culture in education,tourism,emotion and economy,and the development trend of cultural and creative product packaging,and studies the design direction and application idea of Yueyang Tower cultural and creative product packaging.Secondly,in view of the current situation and existing problems of packaging design for cultural and creative products in Yueyang,this paper explores the creativity of packaging for cultural and creative products in Yueyang Tower,from the perspective of promoting the value of Yueyang Tower Culture and sustainable development,to find out the key elements and principles to be followed in the development of packaging design for Yueyang Tower cultural and creative products.Finally,the design is concluded and concluded to create a brand identity suitable for Yueyang Tower cultural and creative industries,a visual image with the characteristics of Yueyang city image and the cultural connotation of Yueyang Tower,to develop and extend the packaging design of cultural and creative products with Yueyang Tower characteristics.To fully interpret the cultural values of Yueyang Tower and integrate them into packaging design,so that the packaging appropriately reflects the cultural values and spirit of Yueyang Tower and meets the needs of the public,it is beneficial to think about the relationship between cultural and creative industries and packaging industries from more angles,promote the development of cultural and creative industries,and further promote the city image construction with Yueyang characteristics.