Packaging Design Of Museum Cultural And Creative Products Based On The Inheritance Of Han Embroidery Culture

Today,with the rapid development of global cultural and creative industries,the unique intangible cultural heritage has become an important source of inspiration for cultural and creative design.Wuhan has a history of more than a thousand years.It is full of rich and diverse culture and art,from intangible cultural heritage also has a variety of characteristics,which attracts people’s attention.Han Embroidery is one of them.Han Embroidery,originated from Jingchu embroidery in the Warring States period,is one of the top ten famous embroidery in China.For hundreds of years,Han Embroidery has taken root in Jingchu with its tenacious vitality.Since it was listed in the "national intangible cultural heritage list" in 2008,the whole society began to attach great importance to Han Embroidery,and more and more scholars began to analyze and explore it from different angles.In this context,based on the perspective of inheritance of Han Embroidery,this study carried out targeted research on the packaging design of cultural and creative products of Wuhan Han Embroidery Museum.First of all,this study clarified the research ideas,methods and technical routes on the basis of combing the research status at home and abroad.Secondly,this research defines the concept of Han embroidery in the second chapter,analyzes the historical context,inheritance status and difficulties of Han embroidery development,and summarizes the artistic characteristics of Han embroidery.Third,this research analyzes the main concepts and types of museum cultural and creative products,and points out that museum cultural and creative product packaging has tourism economic value,cultural communication value,practical aesthetic value and social education value.At the same time,the relationship between the packaging design of the museum’s cultural and creative products and the inheritance of traditional arts and crafts is analyzed.Then,in Chapter 5,this research constructs the museum cultural and creative product packaging design model based on the inheritance of Han embroidery culture,and puts forward four design principles of regional uniqueness,practical beauty,inheritance innovation,and education dissemination.The four design strategies are the extraction and grafting of material technology,the compact and portable size of the model,the rich ink and color of the color decoration,and the application of the past to the present in patterns and patterns.Finally,this research carried out design practice,and carried out the packaging design of five cultural and creative products in Wuhan Han Embroidery Museum,bookmarks,silk scarves,T-shirts,and makeup mirrors to verify the feasibility and effectiveness of the theoretical research.The development of this subject is conducive to deepening the design theory system of cultural and creative product packaging,and lays a theoretical research foundation for enhancing the cultural competitiveness and market competitiveness of Wuhan Han Embroidery Museum.At the same time,it also explored new ideas for the inheritance and development of Han embroidery culture.