Packaging Design Of Cultural And Creative Products Of Jiangyong Nvshu Ecological Museum

Nvshu is a kind of dialect found in Jiangyong County,Yongzhou City,Hunan Province,which is only used by women.Yongming dialect is popular in Jiangyong,and it is recorded by Nvshu.Therefore,"Nvshu" is also called "nvzi".Nvshu exists in the current Chinese language environment in China,and it is the wisdom crystallization of local people’s independent invention and creation.With the local women can also enter the school to receive education,women’s script is gradually replaced by national languages,the use value of women’s script in local life is not high,and the cultural value of women’s script is increasingly prominent.In recent years,the State Council has encouraged the vigorous development and innovation of Chinese culture,and proposed to make full use of the unique collection resources of all kinds of cultural relics to design a variety of cultural and creative products.The development of cultural and creative products and packaging design of Jiangyong women’s script ecological museum can promote the cultural characteristics of women’s script,integrate the little-known culture of women’s script into modern social life,and enrich people’s spiritual life.After being highly valued by Yongzhou government,Jiangyong women’s script has carried out a series of activities on actively rescuing women’s script culture,such as establishing Jiangyong women’s script ecological museum and letting women’s script culture enter the local primary and secondary school students’ after-school life.Collect and summarize the packaging characteristics of excellent cultural and creative products in museums at home and abroad,visit Jiangyong Nvshu ecological museum,investigate and analyze the packaging of cultural and creative products in Jiangyong Nvshu ecological museum,issue questionnaires to visitors,find out the existing packaging problems of cultural and creative products in the museum,and design the packaging of cultural and creative products according to the Nvshu culture in the museum.Through the breakup and reorganization of the female characters in Jiangyong Nvshu,the innovation of the pattern of "star anise" in the wedding ceremony "sanchaoshu",and the redesign of the traditional tapestry pattern of Nvshu,the most representative visual elements of Nvshu culture are refined and applied to the packaging design of the cultural and creative products "nvzi" series,"nvhua" series and "nvzhi" series in Jiangyong Nvshu ecological museum It not only highlights the cultural characteristics of women’s script,but also makes the culture of women’s script inherit and develop on the carrier of cultural and creative products.