Research On Supply Chain Coordination Of New Energy Vehicles In Company B Under Asymmetric Information

With the serious loss of natural resources and increasingly serious environmental problems in the world today,people begin to pay more and more attention to environmental protection.Therefore,many countries begin to transform and upgrade to support the development of emerging industries of environmental protection.In this context,China began to develop the new energy automobile industry as an effective measure to solve the current environmental pollution and energy shortage.In order to solve the impact of automobile emissions on people’s living environment and improve the sustainable development of China’s economy,the Chinese government has formulated a series of relevant policies.How to optimize and improve the supply chain structure of new energy vehicles in China through some incentive policies and subsidies issued by the government,so as to help the rapid development of the new energy vehicle industry in China,has become a key issue in the supply chain management of new energy vehicles.Therefore,this paper mainly studies the coordination and optimization of the supply chain of new energy vehicles under the asymmetric information of government subsidy policies.Firstly,this paper summarizes a series of policies on new energy vehicles launched in China in recent years,analyzes the subsidy standards for new energy vehicles and the impact of these policies on the supply chain of new energy vehicles.Then,the coordination and optimization model of new energy automobile supply chain under symmetric information is established and compared with traditional automobile supply chain.By comparing the results found that the traditional automobile supply chain overall income is inversely proportional to the price sensitive coefficient,and new energy automobile supply chain overall income besides is inversely proportional to the price sensitive coefficient,and product research and development on consumers’ willingness to pay of the marginal effect is proportional to the,is inversely proportional to the coefficient of research and development costs,is proportional to the coefficient of subsidies.Using numerical simulation analysis,the pure electric driving range of new energy vehicles is directly proportional to the sales price and the profit of company B.with the increase of the pure electric driving range,it becomes an inverse relationship,that is,the production of appropriate pure electric driving range of products can make company B’s income optimal.Finally,this paper establishes a new energy vehicle supply chain coordination optimization model under asymmetric information,discusses three cases in decentralized decision-making,and uses numerical simulation and image comparative analysis to know:(1)Retailers can keep their own information advantage to reduce retail price and increase sales volume,so that they can increase their own and the total profit of the supply chain.At this time,only the manufacturer’s profit is damaged.(2)Under the current background of "reduce subsidies",company B needs to improve the pure electric driving range of its products to ensure the optimal profit of the enterprise.