Research On Museum Cultural And Creative Products From The Perspective Of Applied Aesthetics

The concept of Applied Aesthetics is one of the theoretical bases of cultural practice research.In the past decade,with the rise of cultural and creative industries,cultural and creative products have gradually become the new economic growth point of museums.In addition to the research on the "ontological" function of museum public education,there is less clear analysis of aesthetic economy and cultural economy.Based on this,this paper takes Applied Aesthetics as the research perspective of Museum Cultural and Creative Products,and selects several museum examples for online research and field research,and analyzes the current situation,connotation and characteristics of Museum Cultural and Creative Products through literature and data collecting.The main content of this paper includes three parts.First of all,it constructs the "The system of objects" of Museum Cultural and Creative Products,and summarizes the characteristics of "Confucian Aesthetics","Taoist Aesthetics" and "Intangible Cultural Heritage（folk）Aesthetics" in its aesthetic field;secondly,it analyzes the specific value performance of Museum Cultural and Creative Products in Everyday Aesthetics,Design Aesthetics,Technical Aesthetics and aesthetics in the consumer society;finally,on the basis of the above,it analyzes the previous theory and sums up the defects,deficiencies and some controversial points,and puts forward several suggestions.This paper holds that the Museum Cultural and Creative Products have made a breakthrough in Applied Aesthetics and concluded four conclusions:first,the Cultural and Creative Products have constructed a "new Chinese style" Everyday Aesthetics through the "system of objects",which makes the life style and aesthetic convention revealed by Chinese classical aesthetics return to modern life again,which has been updated and developed;second,the Cultural and Creative Products have deeply inspired the field of modern design,especially in the transformation and application of traditional aestheticsymbols.Cultural and Creative Products are playing an important role in the aesthetic experience of "surreality" with high-technology,and achieved remarkable results in the application of new materials and the construction of immersive exhibition scenes,etc.Museum Cultural and Creative Products have shown special aesthetic value,although they still have the characteristics of modern consumer society.In essence,it is the "rediscovery" of traditional culture and the introspection towards modern commodity consumption.