Research On The Development Path Of Traditional Handicraft Cultural And Creative Products In The Context Of Life Aesthetics

Intangible cultural heritage has been active in civil and court life in various forms in the long history of our country,especially traditional handicrafts.As a very important part of human life,it has been valued in the era of agricultural civilization.With the rapid advancement of industrial civilization,the dominant position of traditional handicrafts has almost disappeared.In the new stage of socialist modernization and the new trend of China's economic development,the inheritance and development of traditional handicrafts have also been placed on higher expectations and received more attention.This article mainly focuses on the living inheritance,creative innovation and continuous development of intangible cultural heritage represented by traditional handicrafts.By placing it in the context of the development of the cultural and creative industry,combining the actual development of society and public consumption needs,Taking the development of cultural and creative products as a breakthrough point,explore more possibilities for integrating them with industrial culture.