Research On Cultural Creative Design Of Mount Taishan Shigandang Based On Relationship Aesthetics

Mount Taishan Shigandang,a traditional folk custom in Tai’an,Shandong Province,was selected as a national intangible cultural heritage in 2006.When building new houses,local people are used to inlaying Mount Taishan stone on the opposite side of the door or the wall facing the street,so as to achieve the auspicious meaning of prosperity and family safety.However,the strong color of feudal superstition and the material carrier form of religious metaphysics gradually separated it from the public’s vision,especially its inheritance and development in the youth group.In view of this situation,this paper takes Mount Taishan Shigandang as the research object,establishes the relationship between Mount Taishan Shigandang spirit connotation and modern social value based on relational aesthetics,and provides new ideas for the inheritance and innovation of this traditional culture with cultural and creative design as the carrier.Thus,Mount Taishan Shigandang culture can return to the public view,and then realize the transformation from traditional cultural resources to modern economic benefits.This paper first defines and discusses the concept and relationship between Mount Taishan Shigandang and cultural and creative design.This paper combs the origin and development of Mount Taishan Shigandang,summarizes the carrier form of Mount Taishan Shigandang,analyzes the concept and characteristics of relational aesthetics,discusses the guiding significance of relational aesthetics on Mount Taishan Shigandang’s cultural and creative design,and lays the foundation for the research of this paper.Secondly,investigate the current situation of Mount Taishan Shi Dandang’s cultural creation and the consumption demand of the current audience groups,summarize and conclude the theme positioning of "taking responsibility" and "meaning peace",so as to realize the transformation of Mount Taishan Shi Dandang’s feudal superstition color to the spirit of the times,and then conceive the design strategy of the graduation creation "Watching the Mountain".Finally,through diversified,multidimensional and interactive design methods,the graduation creation practice is carried out to create popular cultural and creative products,create the IP image of Mount Taishan Shigandang,and enrich the carrier form of Mount Taishan Shigandang.So as to better highlight the characteristics of Mount Taishan Stone Dandang,carry forward Mount Taishan Stone Dandang culture,stimulate the consumption interest of young people,and realize the inheritance and innovation of traditional culture.