Research On Marketing Strategy Of Solar Group Company Of Vietnam Shanhe Group

With the rapid economic development,the amount of energy consumed is increasing.Because the number of traditional energy sources in the world is limited,the number of existing traditional energy sources is rapidly declining.Over time,this will cause the depletion of traditional energy sources and prevent such situations.As it happens,all countries are striving to discover new energy sources for substitution.Among the new energy sources discovered,solar energy is not only renewable but also very environmentally friendly,and therefore it is the first choice for new energy sources in various countries.Vietnam has a lot of solar water heater companies,but the vast majority of companies are relatively small and the competition among companies is fierce.The author analyzes and explores the basic conditions of the entire solar water heater market and the development of marketing strategies for the Shanhe Group company,explores the market development strategy of the solar industry,and provides valuable advice for the development of the solar company of Vietnam’s Sunward Group,and at the same time,the results of the study It can also serve as a reference for similar background companies.In the course of conducting the research,the author used the Sun Mountain Group’s solar energy company in Vietnam as the research object of the author.The company was established in the early 21st century.Up to now,it has been more than a decade of development.The author first introduces the research background,significance,methods,and related research summaries.Then introduce the relevant concepts and theories of marketing,STP theory,4Ps marketing theory,SWOT analysis and other aspects.Secondly,the analysis of the marketing environment of the Sun River Group solar energy company in Vietnam mainly analyzes the macro-environment of politics,society,economy,and technology,and also analyzes its micro-environment and SWOT.Revisited the current marketing situation and existing problems of Vietnam’s Sun River Group’s solar energy companies.It mainly introduced the development of Sun River Group’s solar energy companies in Vietnam and the company’s marketing strategy.It also analyzed how products,channels,prices,promotions and other factors The company’s sales performance has an impact.Based on this,it explores the company’s major problems.Finally,it puts forward suggestions for optimizing the marketing strategy of Vietnam’s Sun River Group solar energy companies,and clarifies the specific safeguard measures for the implementation of the company’s marketing strategy from the aspects of organization,system,and talents.The author concludes that under the premise of ensuring homogenization of products,solar water heater companies should conduct more detailed division of target markets.Talent is the core competitiveness of market sales companies.For the current Vietnamese solar energy market,Shanhe Group should adopt a combination.Marketing strategy,to maintain the current competitive advantage,in order to better seize the market opportunities,decentralization of part of the decision-making power,to better respond to market changes.