| The construction machinery industry has benefited from the growth of infrastructure projects and equipment renewal needs,entering a new round of recovery.Because the construction machinery industry has the characteristics of high product price and long production cycle,the sales of construction machinery enterprises need to rely on credit sales,so a large amount of accounts receivable will be generated.This article takes Zhonglian Heavy Industry Co.,Ltd.(hereinafter referred to as “Zhonglian Heavy Industry”)as the case company,and combines the status quo of China’s construction machinery industry to analyze its credit sales policy and accounts receivable risk,trying to be Zhonglian Heavy It is useful to formulate credit sales policies and manage the risks of accounts receivable.In addition,it is also hoped that other companies in the construction machinery industry will be aware of the importance of risk control of accounts receivable and achieve higher quality operating profits.This article mainly analyzes the receivables risks of Zoomlion from the two directions of profit and cash flow,and traces back to its current credit sales policy and risk management status,and puts forward suggestions for its existing problems.First of all,this article will explain the background of the topic,the purpose of the research and the significance of the research.It will also introduce a review of the current research status and explain the research framework and research methods of this paper.Secondly,this article introduces the theoretical basis of receivables risk and credit policy management,including the basic content of receivables,the risk identification of receivables,and the content and model of corporate credit policy management.Again,this article introduces the development of the construction machinery industry and the status of accounts receivable.Mainly by analyzing the business income and account receivables of the top ten brands in the construction machinery industry,the study of their potential risks and the current credit sales policies and accounts receivable risks in the construction machinery industry.Next,the paper introduces the enterprise profile and organizational structure of Zoomlion.Then,by studying the current status of receivables and the current and current management of receivables,it analyzes the risks of corporate receivables and controls risks From the perspectives of environment,scientific credit sales policy,management of receivables receivable,transfer and overdue risk of receivables,it tries to provide some systems for Zoomlion’s receivables management and credit policy system.Ideas.Finally,the concluding remarks,thanks,and references of this paper. |