Research On The Development Strategy Of A Airlines

China’s economy has entered a new stage of development.Economic development not only pursues the growth in speed,but also in quality.High quality economic development not only needs to adapt to the corresponding flow of people,logistics and information,but also promotes the development of flow of people,logistics and information,which undoubtedly brings opportunities to the development of air transport industry;with the continuous increase of residents’ income,the number of leisure travel will increase,and the growth of air demand will continue to increase,bringing opportunities for the development of air transport industry.How to seize these opportunities and make good use of them is a subject that needs in-depth study.With the in-depth development of civil aviation reform,the in-depth promotion of civil aviation "mixed reform",the relaxation of industry access,and the promotion of "sky development",the competition of civil aviation enterprises will intensify in the future.How to seize the opportunity and take the initiative in these fierce competitions is also a problem that needs deep consideration.As an important strategic chess piece for Air China to lay out and invest in the central region under the background of large strategy,how to strengthen strategic coordination,serve the development of Hubei Province,and achieve the strategic goal of growth development is also an urgent task Based on the above-mentioned major theoretical and practical problems,this thesis takes a airline as the research object,summarizes the previous strategic management theory and uses a variety of analysis tools to analyze and judge the competitive environment of a airline,and finds out the external opportunities for the development of a airline through the comprehensive analysis of PEST analysis,Porter five force model analysis,SWOT analysis and so on And threats,internal strengths and weaknesses,select growth strategy as the development strategy of a airlines,and propose the fleet size,route optimization,operational support and operational services to support strategic objectives.At the same time,in order to ensure the implementation of the growth strategy,this thesis puts forward the guarantee measures for the implementation of the development strategy of a airline,including Party building,safety management,service quality,human resources,financial management and corporate culture.This thesis is a special study on the development strategy of a airline.Through this study,I hope to provide some reference for the future development of a airline,as well as some help for the development strategy formulation of similar subsidiaries of group companies.