Research On The Multi-party Cooperative Sales Model Of Faw Lingyuan Heavy Truck

In recent years,with the implementation of a series of national policies and the promulgation of relevant laws and regulations,the heavy truck industry has ushered in the outbreak period of its development,and the sales volume has been greatly increased compared with the previous years,setting a new record.From the fourth quarter of 2016,the domestic truck market began to enter a period of high sales incidence.In order to increase their market share and expand the scale of enterprises,various enterprises began to increase their marketing publicity.The competition in the domestic truck market is becoming more and more fierce,and the heavy truck market has shifted from the seller’s market to the buyer’s market.As a new heavy truck enterprise,FAW Lingyuan’s current traditional sales mode of heavy trucks can ensure a certain sales volume,but it can not achieve breakthrough development in a short time.At the same time,the traditional sales mode itself has many problems.How to break the traditional thinking and use the new sales mode innovatively to provide market opportunities and opportunities for new enterprises Sales promotion helps a lot.Therefore,this paper has an important practical significance in the innovation of the sales model of the heavy truck industry.This paper summarizes and analyzes the sales mode and channel management,Based on the theory of relationship marketing,this paper summarizes the main existing sales modes and development process of heavy trucks in China,and analyzes the advantages and problems of various sales modes.The key work of this paper is to build the direct multi-party cooperation and multi-party cooperation of dealer channels based on the Relationship Marketing Theory and the overall logistics solution concept,combining the characteristics of FAW Lingyuan heavy truck project Make two kinds of sales mode,and analyze its advantages and risks in detail.This paper’s research provides a highly competitive new sales model for the existing heavy truck industry sales model,the operation of the new model does notrepresent to replace the existing model,but for its effective complement,but also hope that the new model of this paper can enable enterprises to better maintain customer relations,especially group customers and large customers,to bring new sales and profit growth points.At the same time hope to re-card enterprises to provide new sales ideas and ideas.