Research On The Development Of Value-Added Service Business Of HH Airlines From The Perspective Of Big Data

The operating pressure of domestic airlines is becoming severe and pressing which means improving revenue capacity has become a sticky problem for management.As the continuous improvement and enrichment of people’s living life,aviation industry market is changing from seller’s into buyer’s.We need to utilize the differentiation of products and services to attract clients in the situation of oversupply.Refer to the two aspects of enhancing revenue capacity and scrambling clients,the carrier need to launch value-added services.This paper collects the business models of overseas carriers which had provided value-added services in the early stage,and analyzes several weak points of domestic carriers including late start,low low revenue share,large policy restrictions,single project,lack of product attractiveness,etc..Combined with the current situation,it plans to use 4P theory into product,price,place and promotion of HH Airline’s value-added service by analyzing the overall and competition environment of HH Airlines deeply in the tools of PEST analysis model,Five Forces model,supported by big-data technology as well based on clients’ demands.In order to achieve the precise delivery of marketing promotion,it also segments market and provide differentiated service products by collecting,organizing and exploring customer needs through big data,sets price by using historical sales data,analyzed the place product sales capacity,and imaged the target clients using precise marketing theory.Lastly it suggests to adjust and reform in policy,IT system construction,organization,performance,incentive and flight cabin sales management system so as to support and encourage the continuous improvement of value-added service income.