Research On Service Marketing Strategy Optimization Of Precise Instrument In M Company

Company M is a manufacturer and seller of precision instruments and is a market leader in the fields of precision instruments and weighing instruments.With the increase of precision instrument manufacturing enterprises,the market competition has become extremely fierce.In the development of precision instrument manufacturing companies,marketing is a common means of competition.Traditional marketing services have weak awareness and lack of tangible product display.It is more and more difficult to meet the needs of consumers.Modern service marketing is based on customer needs.Center,a form of marketing with full service as the basic means,attaches great importance to the service and interaction with customers,and attaches great importance to the display of products.In the context of increasing consumer demand for individuality,how to improve the company’s service marketing level has become an urgent problem for M company to solve.Based on this,this paper studies the service marketing strategy of M company’s precision instrument products.This paper adopts questionnaire survey method,data statistics method and other methods to systematically analyze the current situation and problems of precision instrument product service marketing of M company.Combined with the industry background of precision instrument sales,this paper adopts Porter’s five forces model and STP theory to analyze the basic situation of M company.And domestic and foreign market environment.And through the way of questionnaire survey,we found out the problems of M company’s service marketing.Finally,guided by the 7PS theory of service marketing,we can enrich the product matrix of precision instruments,adjust product prices flexibly and dynamically,expand offline and network channels,and customize promotion plans.Improve the diversity of promotions,strengthen the management and assessment of employees,optimize the sales logistics and equipment maintenance process,and carry out the tangible display of production environment and dress etiquette.In terms of customer relationship management,information technology support,etc.,the guarantee measures for the optimization strategy of M company’s service marketing are put forward.