Research On GS Company’s Precision Marketing Strategy Based On Big Data

Cina’s measuring instrument industry has continued with the development of industry,Since the founding of the Peole’s Republic of China.GS company as the leading enterprise of measuring tools industry in China,since its fouding in 1989.GS company take the digital display gauge as the market cut-in point,develops the market rapidly.And gradually developed into a full range of products,a rich variety of consumer favorite brands of industrial measurement tools.GS company expanded at a20% annual rate for the first 20 years and listed on the Shenzhen Stock Exchange in2007.GS company’s sales had exceeded 200 million yuan at 2019.With the development of the world economy in the doldrums,and China’s economy from the past burst of barbaric growth gradually into a slow-growing mature period.The market comptition in China’s measuring tools industry is becoming more and more fierce,GS company’s sales value-added has also begun to decline.Faced with the current difficult market situation,GS company needs to adjust its sales strategy in time to enhance its market competitiveness and market share.This paper summarize a set of effective marketing programs,and through the test of the market has achieved better results based on the advanced information technology and the application of big data.In this paper,a detailed study of China’s measuring tools industry market situation,and GS company’s market positioning and development,combined with the company’s sales strategy problesms,such as sales depth is insufficient,the dealer control dynamics if insufficient,the market feedback and the communication is not prompt and the end-user distribution is uneven.a complete and detailed carding of GS company’s sales links,and according to the classic theory of precison marketing,combined with GS company’s distributor channel foundation,and based on the application of information technology,using enterprise CRM system,customer information big data,production quality big data and e-commerce platform,etc.And give a detailed solution.For GS company product marketing strategy improvement and optimization to provide new solutions,and in order to ensure the implementation of these solutions,GS company form the strategic layout of the enterprise,for the enterprise’s sales strategy to establish a sound organizational structure and human resources protection.The research of this paper is based on GS company marketing precision.As the leader of information technology department and product technology R&D of GS company,the author deeply participated in the frame,R&D implementation of the whole CRM information process.And through a large number of industry data analysis,data collection and case analysis,in full combing and thinking,completed the case study of marketing strategy.The research of this paper has a good reference significance and value for the application of precision marketing strategy and big data in manufacturing enterprises.