Research On Valuation Assess And Enhancing Strategies Of Internet Of Vehicles Enterprises

In the process of enterprise development,capital is the most important resource for enterprises.When an enterprise exchanges its ownership for the required funds,the enterprise will be treated as a "commodity" for transaction.When conducting the transaction,the value of the enterprise needs to be evaluated,and the work of enterprise value evaluation is mainly undertaken by venture capital institutions.The operation management of venture capital institutions and the business management of the enterprises develop in respective ways.In reality,business managers are able to realize the importance of business management after the estimation and consultation from venture capital when they have financial problems.As a result,the business managers need not only consider how to run the company in modern measures,but also refer to the aspects of valuation assessment from venture capital in today’s industrial and financial environment.So,business management should formulate corresponding management measures with a targeted goal,achieve key business objectives and financial objectives,and enhance and realize the enterprise value with half the effort.Since 2007,the industry of internet of vehicles in our country has grown to play an important role in the national information development project.Through the continuous iteration of the market,the iterative internet of vehicles is gathering a growing amount of commercial value with the support and promotion from venture capital.Venture capital institutions who participate in the industry of internet of vehicles have boost it.This thesis analyzes the screening model and valuation model of the venture capital institutions and finds out the characteristics of the target enterprises favored by venture capital institutions and the factors affecting their valuation by qualitative analysis.This thesis uses applicability analysis of the valuation model to choose suitable valuation model according to the development stage of industry of internet of vehicles and the present situation of enterprises,and then does the sensitivity analysis of the enterprise valuation to find the factors that influence the growth of enterprises value.The factors are the core driving force of enterprise value creation.Based on the background of internet of vehicles industry,using literature analysis and case analysis to study the affection with the growth of enterprise valuation for management measures is for the suggestion of the enterprises’ future operation eventually.By arranging the internet of vehicles valuation in this thesis,Company Z has been analyzed as the case.Two valuation methods,discounted cash flow model and Metcalfe model,are used to analyze the value of Company Z,and the valuation factors in the two models are selected for sensitivity analysis of the valuation results.The results indicate that Company Z’s valuation results are sensitive to its operating revenue,gross profit margin,cost of acquiring one customer and other factors.Measures to increase operating revenue and gross profit rate and reduce the acquisition cost of one customer can enhance the valuation results of Company Z.In the end of this thesis,this paper reflects the measures to improve the valuation in the enterprise management,which are the product differentiation,core technology and other capabilities possessed by the enterprise.Combined with the current situation of Z company,the corresponding business objectives and management measures are formulated to help Z company obtain the preference and higher valuation scale of venture capital institutions.The results of this study show that the future operation and management of enterprises is based on the modern enterprise management methods,which can be used as one of the reference ideas of enterprise management.