Research On Strategic Choice And Implementation Plan Of C Design And Research Center

As China’s economic development enters The New Normality,the acceleration of economic globalization,the increasing uncertainty of international trade and political factors,and the rapid changes in technological innovation,enterprises are facing a more rapidly changing environment and a fiercer competitive situation than ever before.Survey and design industry in China has experienced a statistical shift from 14,667 firms and 1,250,000 employees in 2008 to 24,764 firms and 4,280,000 employees in 2017.In order to maximize market share,many companies start to expand their business scope targeting the vast inland regions.The C Center faces the stress of adapting to the changing market,as well as the challenge of selecting a proper strategy.Hence,A proper strategic choice and implementation plan witch help adapt to the situation,enhance competitiveness,achieve sustainable development is worth studying.As a member of the C Center,the author has direct insight and understanding of the company’s development status and existing problems.The author also pays great attention to the macro and micro issues of the company’s future development during his work and study.At the same time,the author can collect first-hand information conditionally,which support the analysis and research.The paper contains seven chapters.In the first chapter,the background and purpose,content and method,research approach and framework of this research are introduced.In the second chapter,an overview of the relevant theories used in this paper is brief introduced.In the third chapter,an introduction is made on current situation of C Center,the research object of this paper,and the problems it faces.In the fourth chapter,researches are conducted on the external environment of C Center by using the theory of strategic management(PEST analysis,Porter’s five-force model etc.).Then a main competitor is selected for competitive environment analysis in order to find the opportunities and challenges that C Center faces.In the fifth chapter,an in-depth analysis of its resources,capabilities and value chain is done to figure out both advantages and disadvantages of the company.Possible strategies are then determined by using SWOT analysis model.In the sixth chapter,a guarantee mechanism for the implementation of the strategy is discussed.The last chapter is the summary of the conclusions and limitations of this paper.C Center,a knowledge-intensive company,whose product has public attributes,is different from other enterprises.Therefore,the author applied theories such as learning organization and knowledge value chain model(KVC),to emphasize the role of intangible resources,knowledge spiral and social capital that affect the enterprises as well as the tangible resources.On the other hand,the author quantifies the SWOT analysis model by processing the factors into non-inclination questionnaires,which are distributed to the staff and managers of the C Center,as well as external specialists in the same industry.The results of the survey help the author to revise weight of each factor to make the analysis results more credible.This research combines theory with practice.The final conclusions and recommendations act as the reference for corporate strategic choice,and hope to serve as a reference in further studies.Due to the author’s knowledge and experience limitations,and the difficulty in data collecting of competitors,there are still some deficiencies in the application of management theory in this paper.A further study on implement the strategy and the guarantee mechanism of the strategy will be needed.