The Research On Development Strategy Of Aided Driving Technology Based On Consumer Perception

Automobile provides great convenience for human production and life,and promotes the prosperity and development of all walks of life.With the increase of car ownership,the traffic safety problem has attracted much attention.Aided driving technology,which can reduce the incidence of traffic accidents and improve the safety and reliability of cars,is increasingly favored by consumers.However,the aided driving technology invested heavily by automobile factories is often not connected with consumer demand,which leads to the development of aided driving technology divorced from market demand and automobile enterprises lose huge market opportunities.Therefore,this paper explores the development strategy of aided driving technology from the perspective of consumer perception,and matches self-driving technology with consumer demand,and promotes the application of aided driving technology,and then provides scientific suggestions for the development of aided driving technology.This paper introduces consumer perception to explore the development strategy of aided driving technology,and the main innovation points are as follows : 1.A value acceptance model based on the gray correlation analysis method is established,and the gray correlation analysis method is introduced to quantitatively analyze the influence of consumer perception value elements and use intention in the value acceptance model;2.An interval triangular fuzzy analytic hierarchy process is proposed,which combines the advantages of interval triangular fuzzy numbers and analytic hierarchy process to describe the uncertainty of analytic objects more accurately and solve the problem of multi-attribute decision making.The main contents of this paper are as follows:First of all,this paper expounds and analyzes the relevant theoretical methods of consumer perception,consumer perceived value,Maslow’s demand,etc.,and establishes an automatic driving technology model based by combining the analytic hierarchy process and advanced driving assistance system,laying a theoretical foundation for the model construction in the later stage of this paper.Secondly,a consumer perception model is established by combining the value acceptance model and the consumer perceived value theory to explore the consumer’s perceived value of automatic driving technology.The grey relational analysis method is introduced to explore the influence of the driving factors of consumer perceived value and the variables of value acceptance model on consumer perceived value.Thirdly,combining the interval triangle fuzzy number and analytic hierarchy process,the interval triangle fuzzy analytic hierarchy process is innovatively proposed to solve the multi-attribute fuzzy decision-making problem.In addition,combining the consumer perception demand and the interval triangle fuzzy analytic hierarchy process,a fuzzy evaluation model of automatic driving technology is established and the fuzzy evaluation of automatic driving technology is carried out.Based on the consumer perception model and the fuzzy evaluation model of automatic driving technology,the development strategy of automatic driving technology is put forward to provide reference for relevant enterprises.Finally,taking the best-selling vehicles in recent years as the analysis object,and combining with the consumer perceived demand,the paper analyzes the fuzzy evaluation model of automatic driving technology,and validates the model with the market rules,which proves the feasibility of the model.