Study On The Development Strategy Of SJ Auto Aarts Company In Linshui County

With the development of economy and society,the demand of automobile consumption is expanding,which leads to the rapid growth of automobile industry and the rapid development of automobile parts industry.The overall rapid growth of the auto parts industry has attracted a large number of enterprises to enter,but most of them are at the bottom of the industry value chain and lack of core competitiveness.In recent years,with the increasing downward pressure of the domestic economy and the cooling of the vehicle market,many small and medium-sized auto parts enterprises have encountered development bottlenecks or even survival crises.How to use strategic theory and thinking to solve the development problems has become the primary issue of enterprises,and also provides abundant materials for strategic management study.This paper takes SJ auto parts company of linshui county as the research object,and carries out the research according to the ideas of theoretical combing,environmental analysis,strategic conclusion and strategic supporting.The research findings of this paper : on domestic auto parts enterprise development strategy study,mostly concentrated in the 2016 years ago,this time the whole industry is still in the high speed development stage,mainly studies as a growth strategy,and the main measures for increasing investment,accelerate the development of more,and on the strategic choice for the key link is mainly through the SWOT matrix to sum up,the lack of quantitative analysis of support.In order to expand the perspective of the development strategy study of the auto parts industry,the writer takes the SJ auto parts company of Linshui county as the study object,and studies it through the thought of theoretical combing,environmental analysis,strategic conclusion and strategic supporting.In order to enhance the credibility of the results of strategic selection,the writer introduced the analytic hierarchy process to calculate the ranking of the four strategic combinations obtained by SWOT matrix,and finally chose the tightening strategy WT as the enterprise development strategy.This paper thinks that the main strategic task of SJ company in linshui county is to objectively understand the current severe development environment and competitive situation,face up to their own shortcomings,take the initiative to abandon excess production capacity and some of the lack of market competitiveness of products,reduce the existing scale,focus on maintaining the production of core products,maintain major customers and develop key technologies.We will try our best to reduce unnecessary expenditures and concentrate on dealing with the severe winter in the market.To ensure overall strategy implement smoothly,this paper further in the competition strategy and function strategy put forward concrete Suggestions for SJ company,in the allocation of resources is put forward on the strong marketing,research and development,the reducing capacity,charged with funds subject train of thought,on the organization structure reshape cutting operations,integration of functions such as optimizing measures are put forward,also from the aspects of performance,personnel,finance,innovation of management system construction optimization Suggestions are given.