Research On Development Strategy Of Wenzhou Weili Car Fittings Co.,Ltd

With the rapid development of the global auto parts industry and the continuous changes in the competitive environment of auto parts,more and more auto parts companies are aware of the importance of developing corresponding development strategies in such a complex and dynamic environment.Numerous practices have proved that strategic management has become an important means for enterprises to cope with competition.Any successful enterprise has implemented a proper and clear development strategy.Based on the background of Wenzhou Weili Car Fittings Co.,Ltd.,this paper studies the development strategy of Wenzhou Weili with macro and micro,qualitative and quantitative research and analysis.The topic has great practical significance.This paper uses PEST environmental analysis method,Porter’s five-force competition model and external factor evaluation matrix to analyze and evaluate the general environment,industry environment and competition status of Wenzhou Weili,and summarizes the external opportunities and threats of Wenzhou Weili.Using internal core capability analysis,resource condition analysis and internal factor evaluation matrix to analyze and evaluate the internal environment of Wenzhou Weili,determine the internal advantages and disadvantages faced by Wenzhou Weili.Through the SWOT analysis and quantitative strategic evaluation matrix,Wenzhou Weili’s development strategy was determined: through the market penetration strategy,we continued to deepen the R&D,manufacturing and sales of automotive sensors.Based on this,we adopted the product development strategy and continued to develop new automotive sensors that are in line with the automotive development trend.To provide customers with a wider product line,better technical services,and gradually become a leading domestic and international solution supplier.And Wenzhou Weili’s competitive strategy is discussed from two aspects: market penetration strategy and product development strategy.Finally,it discusses the implementation process of the development strategy,and updates the design of the organizational structure;introduce the second phase of the ERP system;the implementation of TQM quality management;and the core technology capacity training.