Research On Competitive Advantage Of BYD New Energy Vehicles

In recent years,with the problem of energy shortage and air pollution becoming more and more serious,many countries have adopted new energy vehicle as their country’s strategic industry.Exhaust emissions from traditional fuel vehicle can cause greenhouse effects and air pollution,and due to the non-recyclability of fossil fuels,the problem of insufficient energy supply is becoming increasingly prominent.New energy vehicle,especially pure electric vehicle,can achieve zero pollution,zero emission and zero noise.Governments hope to use new energy vehicle to alleviate air pollution and energy shortages and achieve sustainable economic development.China’s new energy automobile industry has been recognized as one of the seven strategic emerging industries by the state.Since the development,it has been strongly supported by the government.At this stage,although the development of China’s new energy automobile industry has made good progress,the overall development level of the new energy automobile industry still has a certain gap with the developed countries.As the leader of China’s new energy automobile industry,BYD Company Limited(BYD)not only has achieved good results in China,but also has a certain market share in the international market.Therefore,taking BYD as an example,this paper analyzes the development of BYD and Tesla’s new energy vehicle based on the analysis of the competitive advantages of BYD’s new energy vehicle.Not only can fully understand the reasons why BYD is the industry leader,but also clarify its shortcomings and further propose rationalization proposals.This can play a good role in improving the overall development level of China’s new energy automobile industry and the development of other enterprises in the industry.This paper is divided into five parts.The first part is the introduction,which mainly states the writing background of this article,the meaning of the writing in this context,and the research methods and main research contents of the article.The second part is theoretical research.Through the literature research on competitive advantage at home and abroad,there are three theories of competitive advantage.One is the competitive advantage exogenous theory,and the other is the competitive advantageendogenous theory.The theory includes resource theory and competence theory,and the third is dynamic competence theory.Theoretical research provides the basic framework for the writing of this article.The third part is about the environmental analysis of the new energy vehicle industry.This part mainly includes the analysis of the domestic and international competitive environment of the new energy automobile industry and the development status of China’s new energy automobile industry.The analysis of the industrial competitive environment is carried out through Porter’s five-force model,from the existing competitors,the buyer’s bargaining power,the supplier’s bargaining power,and the potential intruder and alternative threats from the international environment and the domestic environment Specific analysis.The analysis of the development status of China’s new energy automobile industry is mainly carried out from two parts: development advantages and development disadvantages.The fourth part is about the analysis of the competitive advantage of BYD’s new energy vehicle and its comparison with Tesla’s new energy vehicle.This part is mainly based on the endogenous theory of competitive advantage.It studies the scale advantage,brand advantage,research and development ability,marketing ability and dynamic ability of BYD’s new energy vehicle.After comparing with Tesla,it is found that BYD’s competitive advantage is mainly reflected in scale and product diversity and price,but there are shortcomings in research and development capabilities and the development of international markets.The fifth part is a summary of the article.On the basis of the previous analysis,summarize the development status of China’s new energy automobile industry and the competitive advantages of BYD’s new energy vehicles,and then make recommendations on the shortcomings of China’s new energy automobile industry and BYD.