The Strategy Research Of New Energy Vehicle

With the increasingly strict environmental protection and the rising of "low carbon economy",China will pay attention to the strategy of the new energy development in the increasingly tense of oil and coal.And of course,the development of new energy vehicles is becoming the effective way to solve the problem.In this background,BYD which is the leader of Chinese new energy automobile industry,gets the point of new energy and also has received great attention.This article first expounds the definition of new energy vehicles and introduces the principle of new energy vehicles of different types and characteristics.And simply introduces the Porter Diamond Model and SWOT analysis method.This paper makes a detailed analysis of the development of Chinese new energy vehicles by Diamond Model and expounds the existing problems in the development of new energy vehicles in China,and analyzes the causes of these problems.Also through SWOT analysis method,the paper makes a detailed analysis of BYD and suggests BYD use S+O strategy according to the development of BYD and relevant industrial policies of the national government.At last,this paper gives the suggestions of BYD in the development direction of BYD in the way of new energy vehicles and this paper also proposes that the development of BYD in new energy vehicle industry should be strengthened and improved in five aspects which including promoting all-round cooperation,enhancing technological upgrading,actively exploring potential markets,laying out the construction of infrastructure,Comprehensive layout of middle,low and high markets...