| With the construction and operation of more and more high-speed railways in China,and with the increasing frequency of mass tourism,how to take measures to reap the "dividend" brought by high-speed rail,how to effectively play the advantages of high-speed rail,how to better realize the optimization and upgrading of tourism related industries,and how to achieve the optimization and upgrading of tourism development have become the focus of attention of each high-speed rail traffic area Ask questions.Huai’an,as one of the important central cities in the north of Jiangsu Province,has a long history and culture,numerous cultural landscapes,and is one of the famous "four metropolises";it is the famous "capital of China’s canals";it is the famous "garden city";it is also the famous "city of food".With the Lianyungang-Zhenjiang High-speed Railway and Xuzhou-Yanchen High-speed Railway,and with more and more railways opening to traffic in Huai’an,Huai’an is accelerating into the era of high-speed railway.Huai’an,as a tourist destination,has a high degree of accessibility,and its tourism development advantages have been further improved.At present,Huai’an City’s tourism management departments,tourism enterprises,tourism practitioners and local residents all pay close attention to the relevant information of Huai’an high-speed railway.This paper is based on this topic.Although the high-speed rail has rebuilt the pattern of Huai’an’s tourism transportation,brought the national tourist source,and made Huai’an as a tourist destination to further improve its popularity,the opening of the high-speed rail has also put forward new challenges to Huai’an Municipal government,tourism related industries,tourism scenic spot management,etc.At this time,how to seize the opportunity,meet the challenges,reap the "high-speed rail dividend" and rebuild the new pattern of tourism development in Huai’an City has become the practice of Huai’an tourism development that needs to be arranged in advance,explored repeatedly,explored and verified.This paper mainly studies the tourism development of Huai’an City in JiangsuProvince by using the methods of literature investigation,induction and deduction,and comparative analysis.After studying the relevant literature on the impact of high-speed rail on regional tourism development,the paper takes 2014(the start of high-speed rail planning)and 2019(the official opening of high-speed rail)as two time nodes,from the development of tourism industry,policy environment and tourism resources of Huai’an City,traffic pattern,tourist market and other aspects to study the current situation of tourism development in Huai’an under the background of high-speed rail drive.This paper studies the advantages,disadvantages,opportunities and threats of Huai’an’s tourism development in the context of high-speed rail drive by SWOT situation analysis.Then,through the measures of maximizing benefits,improving strengths,improving weaknesses,and consolidating the foundation,the paper makes use of the advantages,opportunities,and disadvantages of Huai’an’s tourism development to eliminate the threats,so as to optimize the development of Huai’an’s tourism Exhibition environment to further improve the overall competitive advantage of Huai’an tourism industry.It is expected to provide constructive suggestions for the sustainable development of tourism industry in the context of the opening of Huai’an high-speed railway. |
