Research On The Impact Of Government Subsidies On The Performance Of New Energy Vehicle Industry Enterprises

During recent years,new energy vehicles have attracted extensive attention from all walks of life.Since 2015,China’s production and sales of new energy vehicles have ranked first in the world for four consecutive years.In the process of industrial expansion,government subsidy policy and a large number of R&D subsidies and promotion and application subsidies provided by the government to relevant enterprises play a key role.However,the huge subsidies are prone to make the major auto companies suffer from "subsidy dependence",and the "subsidy fraud" incident of new energy vehicles in 2016 and more than 40 new energy vehicle fire incidents occurred successively in 2018 make the public question the development of the industry.In addition,the government subsidy threshold has been continuously increased and the quota has been greatly reduced.The government is expected to completely abolish government subsidies in 2020,which has brought tremendous pressure on the major automakers which have long relied on new energy vehicle promotion subsidies.Therefore,it is necessary to study the impact of government subsidies on the performance of new energy vehicle enterprises,in order to enhance the effect of government subsidies in the transition period,and enable new energy vehicle enterprises to find the direction of development after subsidy retreat.Different from the empirical research methods adopted by most scholars,this thesis analyzes the specific case companies in the new energy automobile industry in the form of case study.When selecting the object of study,based on the rule of the new government subsidies,government subsidies are divided in detail according to industry characteristics and research needs,the thesis creatively combines R&D subsidies and promotion and application subsidies,conducts analysis from two aspects of financial performance and innovation performance,the data selection is more targeted,and the analysis perspective is more comprehensive.This thesis is mainly composed of six parts.Firstly,it briefly expounds the research background and significance,research status at home and abroad,research contents and methods,innovative ideas of this thesis,as well as the definition of related concepts and theoretical basis.Then,it briefly introduces the relevant situation of the new energy automobile industry,sorts out the government subsidy policies from the demand side,the supply side and the supporting facilities side,and analyzes the mechanism of government subsidy on the financial performance and innovation performance of enterprises.Afterwards,it introduces the subsidy acquisition and development status of Y company,the new energy vehicle enterprise selected in this thesis.Finally,select specific performance indicators,combined with promotion and application subsidies and R&D subsidies,the impact of government subsidies on enterprise performance is studied and analyzed from the perspectives of financial performance and innovation performance.Problems are found in the case study,and suggestions are given from the government level and the enterprise level.