Research On Brand Product Planning And Design Of Beachwear Online

This paper mainly studies the brand product planning and design of beachwear online.The full text starts from the demand of the beachwear for consumers under the seaside holiday occasion.Through the research and analysis of the brand product structure and product field of the beachwear online,the author understands the structure proportion of the beachwear products and the different product structures corresponding to the consumer demand.The design direction,as well as the design points of the product field,finally summarize the brand product planning and design methods on the beachwear line,and self-design the brand to apply the beach product planning and design method to the brand new product development design practice,clarify the beach how to install online brands to effectively develop new products for beachwear through planning and design.This paper mainly carries out design research from three parts.The first part,first defines the concept of beachwear,clarifies the selection of brand research on the beachwear line,and based on the analysis and analysis of the reasons for the brand product design of the beachwear line,and then the brand product design and products for the beachwear line.Detailed planning and interpretation of the planning and design elements laid the foundation for the following research and analysis.The second part,First,through the comprehensive comparison and investigation and screening of many beachwear brands,finally locked in three online sales brands with good sales,large volume of fans,high overall ranking and leading the beachwear market as the research object of this article;The classification and statistical analysis of the brand product structure on the beachwear line,including category structure,price structure,functional structure,material,color and shape structure,and understanding the structure ratio of brand products on the beachwear line corresponding to consumer demand And the design direction of different product structures;Then,further analysis and research on the brand product field of beachwear online,including the analysis of time field,space field and experience field,to understand the corresponding development of beach products in new products.The online product loading band,the pre-set of seaside scenes,and the introduction of consumer experience appeals lay the foundation for the planning and design of branded products on the beachwear line.Finally,through the research and analysis,the systematic design and design methods of branded products on the beachwear online are summarized and used to guide the product design practice.The third part,theory with practice,for the research and analysis of the brand product planning and design of the beachwear online,the self-designed brand for the planning and design practice of the new product development of the beachwear,and the product planning and design based on the brand research of the beachwear online brand.The feasibility and effectiveness of the method,and provide a certain direction for the development of brand new products on the beachwear line.