Research On Integrated Design Of Online Shopping Product Packaging Based On Brand Building Strategy

Online shopping is a new shopping model in the internet age.It has many advantages such as wide variety of products,price concessions and convenience which attracting abundant consumers.At the same time,inconsistent standards and poor brand recognition of packaging design becomes much graver which hindering the in-depth growth of online shopping.Therefore,It should be paid attention for entrepreneurs and designers in packaging design of online shopping products.The article is established in research on integrated design of online shopping product packaging based on brand building strategy to solve the problem of Packaging design of online shopping products with Systemic and targeted.This project is divided into five parts.In the first part,packaging design and the current state of online shopping products is analyzed;In the second part,the theoretical explanation of the general approaches,principles,and procedures for brand building is provided,and comparing the connections and differences between online shopping product packaging and traditional product packaging which is analyzed that online shopping product packaging is essentially consistent with traditional product packaging in terms of basic packaging functions and has similarities in process flow of packaging production.The difference is manifested in consumers emotional points,design scope of packaging,structures of transportation and Ultimate Presentation Form;the third part investigates and takes a case study on current state and problems of online shopping products Especially the protruding parts;The fourth part based on three aspects,including user interface,logistics packaging and express station of online shopping products,to make systematic integration design aim for those existing problems.In the fifth part,the content of the full text is summarized.This project uses the interdisciplinary knowledge of design,consumer psychology,advertising,branding,and communication,to develop theoretical convergence and innovation on the packaging problem of online shopping products.and combining the strengths of each discipline to achieve the optimization.The paper mainly emphasizes the integrated design of packaging of online shopping products while providing important innovative value and significance for standardization and branding development of online shopping product packaging design by awakening or enhancing the brand building awareness of enterprises and designers on the logistics packaging design of online shopping products.