Research On Marketing Strategy And Tactics Of M Equipment Company

Valve as an important supporting mechanical products has been widely used in power,petrochemical,metallurgy,environmental protection,coal and other areas of the national economy.Over the years,after technical transformation and independent research and development,China’s valves can basically meet the needs of the national economy and various fields.In addition to some products with high technical content and high pressure valves,China’s valves have occupied most of the domestic market.In 2018,domestic and foreign valve market demand generally declined,2019,the market has recovered,industry steady progress,steady rise,showing a good development trend.The report shows that China’s valve enterprises have grown rapidly in recent years,with more than 6000 large and small enterprises,ranking first in the world,with less than 500 enterprises with annual sales income of 5 million yuan and only a dozen enterprises with annual sales income of more than 100 million yuan.Through the research,it is found that the valve industry is not concentrated,the enterprises are numerous and the competition is fierce,so the companies that lack modern marketing management become more and more passive.At this background,it is of great practical significance to study the marketing strategy and strategy of M equipment Co.,Ltd.This paper first expounds the research background,research significance,research content,research methods,research innovation points of the development of valve industry,and then discusses the related concepts involved in this paper,including the basic concepts of marketing,the marketing of industrial products,and the analytical tools involved in this paper,including marketing combination strategy,STP theory,PEST、Porter five-force model,SWOT and so on;Then,combined with the company’s practical flexible use of PEST model,Porter’s five-force model,SWOT matrix model and other analytical tools,in-depth analysis of the M company’s macro environment,micro environment,to find out M company’s own strengths and weaknesses and external opportunities threat,for the company to determine the development strategy We find that SO growth strategy is the best strategic choice for M company.Use STP theory to choose for M companiesOil and Gas Valve Market,Power Industry Valve Market,City Gas Engineering Valve Market,Waterworks,Winery,Steel Works asIndustry market,for enterprises to choose Beijing-Tianjin-Hebei,Yangtze River Delta,Pearl River Delta regional market,and enterprises can provide products and services for the target market positioning,clear marketing direction of enterprises.According to the current situation of enterprises,using marketing theory,through project strategy,value strategy,channel strategy,trust strategy to improve M company marketing strategy,and implement relevant safeguard measures,including optimizing organizational structure and management system,strengthening corporate culture and brand building,strengthening human resource management,ensuring the smooth implementation of marketing strategy and strategy,and promoting enterprises to achieve strategic objectives.This paper makes use of the important theory of management and marketing,with the help of the more cutting-edge analysis tools to conduct in-depth and systematic research on M company,aiming at the problems existing in M company’s marketing,providing solutions,so that M companies can improve their market share,establish corporate image and status,and develop continuously.