Research On The Design Of Cultural And Creative Products Based On The Visual Symbols Of Beijing Opera Facial Makeup

The "13th Five-Year Plan" outline formally proposes to "vigorously develop cultural and creative industries",which provides strong policy support for the development of my country’s cultural and creative industries and cultural creative products.As my country continues to attach importance to the cultural and creative industry,the research and development of cultural and creative products for outstanding traditional culture has gradually become a design trend.Peking opera facial makeup is the main make-up and modeling method for the "quintessence of the country" Peking opera to clean and ugly.It has a history of nearly two hundred years.From the logical analysis of semiotics,the facial makeup of Beijing opera belongs to the category of visual symbols that integrates graphic symbols and color symbols,and contains high cultural and artistic value.This article attempts to make relevant research for the research and development of Peking Opera facial makeup cultural and creative products under the background of my country’s vigorous development of cultural and creative industries.Through field research,online collection,character interviews,etc.,a comprehensive analysis of the current design status of Peking Opera facial makeup cultural and creative products,and summarized three areas for improvement:fewer product types and uneven quality,insufficient product creativity,and serious homogeneity.,Beijing Opera facial makeup application styles are few and the application is not standardized.Secondly,through literature analysis,interviews,etc.,from the perspective of semiotics,analyze the related content of the artistic expression in the visual symbols of Peking Opera facial makeup,explore its deep artistic value and cultural connotation,and lay the foundation for the design method;adopt the questionnaire survey method Analyze the relevant factors that affect consumers’ purchase of cultural and creative products,and interpret the relevant factors that affect consumers’purchase of cultural and creative products into the development and design of Peking Opera facial makeup cultural and creative products,and provide clarity for the design and application of Peking Opera facial makeup visual symbols in cultural and creative products Design positioning and design direction.Through the above research,the author summarizes three design methods that are conducive to improving the current status of the design of Peking Opera facial makeup cultural and creative products:form reproduction method,element extraction method,and interesting transformation method,to realize the design of Peking Opera facial makeup visual symbols to cultural and creative products from different levels Transformation to meet the differentiated consumption demands of different consumers for cultural and creative products.Combining the relevant theories of product semantics,deepen the design meaning of Peking Opera facial makeup visual symbols in the design of cultural and creative products from the perspective of extended semantics and connotative semantics,and clarify the design level of Peking Opera facial makeup cultural and creative products.Put forward four design principles:innovative design,systematic design,brand design,and market-oriented design to develop and design Peking Opera facial makeup cultural and creative products more effectively.The author hopes that the above research can effectively improve the current design status of Beijing Opera facial makeup cultural and creative products,increase the vitality and diversity of products,and make a modest contribution to the further development of the cultural and creative industry in my country.