Research On The Development Strategy For Licheng Driver Training Company

With the introduction of relevant policies and regulations of the driving training industry,the driving training industry is on the road of marketization.2015 the State Council on forwarding the Ministry of Public Security Ministry of Transport of propulsion motor vehicle driver training examination system reform advice notice(countries do hair [2015] no.88),for road transport management institution for eligible driving training enterprise applicant ban access delay,not for any reason and shall not add any additional conditions,make the driving training industry more and more enterprises,fierce competition in the industry.Along with our country the construction goal of the traffic power,make our country will have a modern comprehensive transportation system,urban transportation network will be more convenient and smooth,on the other hand,in recent years as people living standard rise,the development of automobile industry,private car ownership increased year by year,many factors can make people tend to choose a car and driving,and at the same time will need more to get your driver’s license,so as to promote the further development of driving training industry.For driving training enterprises,how to have more market share and get stable and sustainable development in the fierce competition is a difficult problem faced by enterprises.In this paper,the method of literature research and investigation research is adopted to analyze and summarize the problems in the strategy formulation process of Liceng driver training company,and the strategic management theory,diversified development strategy theory and core competitiveness theory are taken as the theoretical basis for the development strategy formulation of Liceng driver training company.In the study,by understanding the enterprise’s development present situation,found that of the main problems in the enterprise in the business has a low market share and coverage,the company operating products is relatively single,lack of internal management,resource using,such as inadequate analysis of the essence,the reason is that the strategic development of the enterprise is not clear,lack of strategic planning,and brand awareness is not strong,the lack of brand competitive advantage.Li Cheng driver training in uses PEST model to analyze the political environment,economic environment,social environment and technology environment,the basic situation of the at the same time was analyzed by using the potter five model,cheng driver training company’s industry is the competition between enterprises existing situation analysis,potential competitors,substitutes producers,suppliers,bargaining power,buyers bargaining ability,combined with the enterprise’s resources and capabilities,based on the SWOT analysis method,cheng driver training company’s internal strengths and weaknesses and external opportunities and threats,the combination of the development strategy of listed companies can choose.Taking the strategic goal of the enterprise as the starting point,the development strategy chooses the diversified development strategy suitable for the enterprise,and avoids the single risk of the enterprise’s business with diversified business content.At the same time,diversified business will also increase the competitiveness of the enterprise.In the formulation of diversification strategy,enterprises should make use of their advantages and core competitive ability,pay attention to brand building,increase service content and quality,develop new business content by using information management,and expand the scale of intensive development through cooperation or integration.In addition,it is necessary to ensure the implementation of the strategy by improving the management of human resources,improving the financial system,building corporate culture and resource management,so as to promote the sustainable development of the company.