Research On Diversification Strategy Of GX Energy Company

In this thesis,GX energy development corporation,an energy company,is selected as the research object to explore how to achieve diversified development.It clarifies the necessity of implementing diversification strategy of the company,and solves the problem of why it should implement diversification strategy.Second,the nature of the assist GX energy development company with its industry and business characteristics,earnest,in-depth analysis of the diversification of GX company strategic direction choice,and through the SWOT analysis method to find out the company of the current situation itself have advantages and disadvantages as well as facing the opportunities and threats,and on this basis from the perspective of global and long-term development of the future for GX diversified energy development company established practical and feasible strategic goals and strategic model,put forward the company core competitiveness and industrial adjustment plan.Finally,on the basis of which the specific planning and implementation of the corresponding measures,so as to solve the company in the future how to well implement diversification strategy execution problems,help to realize the sustainable development of enterprises.In this thesis,the research for the current GX energy development company actively deal with the fierce market competition at home and abroad,meet the demand of the development and changes of the situation,and constantly expand the company’s own overall strength has very important practical significance,at the same time also hope you can take this for other domestic companies of the same type in the diversification strategy target formulation and the specific planning and implementation to provide a positive and beneficial reference.