Study On Strategy Of Nanchang JD Vehicle And Motorcycle Driver Training School

With the developing of reform and open, The government give up the access restrictions on driving training schools. According to statistics, The existing number of driving training school is 63, about two double than it in 2010. In these training school, there are several driving school have a larger scale, with more than five hundred coach cars and hundreds of coaches, they do well in business management,training students in good order; Other schools only has dozens of coach cars and coach, they still rely on previous patterns, do not understand the enterprise management, facing the rapid development of driving business, they can not adapt quickly, they cannot adapt more effective means of competition, therefore, how to choose suitable business development strategy, vigorously to create brand, forming the core competitiveness, are the most concerned problem in these small and medium driving Training school.Nanchang JD driver training school set up in 2015, It is located in the Nanchang Economic and Technological Development Zone, covers an area of 35 acres, with forty coaches and forty-six coaches. Like other market oriented small and medium-sized school, it is also facing a sharp increase problem in student admission, market competition, lower prices, economic decline and other common problems, therefore, in the fierce market competition enviorment, how to choose the development strategy, selecting suitable development strategy, carrying out the strategy implementation and management control, formed the core competitiveness is an important and urgent task in these small driving training school. As an example, The JD driver training school of Nanchang City use strategic management theory, analyzes the external environment and internal operating environment of driving school in Nanchang City, analyzes some problems existing in the strategic management of JD driving school, put forward to the management in the small driving school, and give some positive significance in other similar driving school.