Research On The Technical Development Strategy Of J Brand FAW-VW

For the past twelve years,China’s auto market,which has consistently ranked first in global production and sales,has become the world’s largest consumer market.In time,the Chinese market will remain at the top of the world.Some industry experts predict that starting from 2021,at least in the new ten years of future development,the annual growth rate of new cars in China will be around 1.5% to 2%.With the development pattern of the auto market already determined,the development of my country’s auto market has entered a new competitive landscape.In March 2019,the FAW-Volkswagen J brand was launched and listed in China as the third FAW-Volkswagen brand.As of December 2020,it has sold nearly 210,000 vehicles.The launch of the FAW-Volkswagen J brand has enriched the FAW-Volkswagen product line and greatly increased the overall sales and market share of FAW-Volkswagen.The performance of FAW-Volkswagen J brand in the market is critical to the influence of FAW-Volkswagen’s 2025 strategy.This research analyzes the FAW-Volkswagen J brand technology development strategy,establishes and implements a strategy that is in line with the FAW-Volkswagen J brand technology design,increases the market share of the FAW-Volkswagen J brand,and continuously maintains the brand in the market.Pay for their status.This research is based on the relevant theories of corporate development strategy,the knowledge of corporate development strategy,related works,articles and other materials,the objective situation and problems of FAW-Volkswagen J brand technology development,using the PEST analysis method,Porter’s "five forces" analysis model and SWOT analysis method analyzed the environment of FAW-Volkswagen J brand technology development strategy,and then formulated the FAW-Volkswagen J brand technology development strategy,and proposed to achieve FAW-Volkswagen J brand technology development.Safeguard measures for strategic objectives.