Research On The Service Transformation Strategy Of AD Company’s Manufacturing Industry

With the maturity of manufacturing industry and the continuous upgrading of consumer demand,the global economy is gradually turning to service economy,the proportion of manufacturing industry is declining,while the proportion of service industry is increasing."Made in China 2025" gives the overall orientation of building a powerful manufacturing country in China into a high-end,intelligent,green and service-oriented country.Manufacturing industry is the pillar industry in China.The service transformation of manufacturing industry is an important part of upgrading from made in China to created in China,and it is also the only way for the transformation of manufacturing enterprises in China.Under the background that the third-party operation and maintenance market demand is constantly generated by the wind power industry,the era of "post operation and maintenance market" of China’s wind power industry has come,and the industry has ushered in new development opportunities.AD company is a wholly-owned subsidiary of a state-owned listed enterprise specializing in the design,manufacture,installation and service of wind power gearbox.At present,the main business performance of AD company in the field of wind power transmission device is not ideal,the industry competitive position is low,and the company’s core competitiveness is not strong.How to grasp the development opportunities of the frontend market and the post operation and maintenance market in today’s wind power industry is an urgent task for AD company.Therefore,it is imperative for AD company to transform rapidly to service.This paper first discusses the definition of manufacturing servitization and related theories,and then takes AD company as a case to describe the basic situation of the company in detail,analyze the internal and external environment of the company transformation and the bottleneck problems of the company development.Through SWOT analysis,this paper summarizes the advantages,disadvantages,opportunities and challenges of the enterprise itself,and comes to the conclusion that before the optimization of the market industrial structure Finally,it analyzes the current situation and problems of AD company’s service business.Then,the service transformation mode of AD company is analyzed from market forecast,overall strategy,overall thinking and industry promotion,and the service mode of "product + service" full life cycle and overall system solution is determined.The service mode of independent operation of post service business,remote monitoring technology and intelligent expert diagnosis application,full life cycle management,application big data platform,and service mode are given Remanufacturing and other wind power service innovation strategies.Finally,the paper puts forward some safeguard measures such as building platform and customer data center.I hope it can be a reference for AD company’s manufacturing service transformation.