Research On Consumer Preference Prediction Of Automotive Interior Based On Kansei Engineering

With the advent of the information and experience era,consumers pay more and more attention to the satisfaction of their personal emotional needs on the perceptual level,and the perceptual needs for products are expanding.Whether the product design can meet the aesthetic needs of consumers largely determines whether consumers will buy this product.For the design of automobile products,interior design is an important content in the development stage of automobile products,and the key to determine automobile sales is that the interior design conforms to consumers’ aesthetic preference.Therefore,based on Kansei Engineering,this paper predicts the consumer preference of key design elements of automobile interior,which is of great practical significance for guiding the conceptual design of automobile interior in automobile enterprises.It takes about 3-4 years from product development to vehicle launch,and it is necessary to accurately predict the consumer preference of key design elements of automobile interior in advance,so as to quickly attract potential users when a new model is launched.In this paper,people with "leading" values are selected as the target users,and their preferred key design elements of automobile interior are studied.First,it involves all kinds of automotive interior design samples with different styles as comprehensively as possible,so the interior scope of the study can cover the interior parts that consumers are dissatisfied with,and the main interior parts that can affect consumers’ preferences.Representative sample pictures are screened out according to the classification of design elements,then eye tracking experiments are carried out on the target users to obtain the key design elements of preferred automotive interior.Secondly,according to the sample pictures selected by the target users,the perceptual image words are selected and described by the semantic difference method,so as to determine the perceptual demand characteristics of preferred interiors.Thirdly,in order to make the key interior design elements preferred by the target users more diverse and accurate,this paper innovatively integrates the future household elements,technological elements and fashion elements of clothing accessories,fashion elements in the architectural field,color elements and Chinese elements in the predicted interior design elements.Finally,the interior design elements of consumers’ preferences obtained from eye movement experiments and the fashionable design elements in various fields are integrated and applied to the design of automobile interiors,which together serve as the key design elements of automobile interiors finally predicted.This paper uses questionnaire method and fuzzy comprehensive evaluation method to verify the effectiveness of predictive design elements.The results show that the predicted automotive interior design elements are welcomed by consumers.This paper is consumer-oriented,and provides the key design elements and main perceptual characteristics of automotive interior to meet the consumers’ aesthetic preferences.The prediction results are more in line with the demand of automotive consumer market and meet the production needs of automotive enterprises.Together with the prediction process,it can provide reference for the conceptual design of automotive interior for automotive enterprises.