Inheritance And Innovation Of Hongqi Brand Bloodline In Automobile Styling Design

Brand is an abstract and concrete concept.An abstract brand is an intangible asset with market economic value.Through a unique and recognizable conceptual positioning,it conveys to consumers a subjectively differentiated and representative comprehensive reflection.The concrete image of a brand can be a trademark,name,packaging,shape,etc.,and its connotation is comprehensively embodied in the inheritance of the brand product.The vitality of the brand’s continuous inheritance and development depends on the benign variation of its brand bloodline.Brand innovation and brand transcendence are the driving force of brand development,and the brand’s styling design is its intuitive manifestation.The history of the brand is that the development of the brand is in a spiral upward trend,gradually from low-level to high-level development process,constructing the brand’s own inheritance and evolution model,which is embodied in the two brand evolutionary design forms of brand inheritance design and brand innovation design.It has formed the difference in depth and the diversity in breadth of the brand in the same family and similar fields,so as to cater to the development law of the market economy.Driven by technological progress and humanistic trends,the brand quality and brand value are continuously improved.Build brand association.As one of the positive factors influencing the competitiveness of automobile brands,automobile styling design is the focus of continuous evolution and improvement of the brand,which makes the vitality of automobile brands continue and enhance.For brand design,how to create a highly recognizable brand image,the brand bloodline and the continuity of the car styling are very important.Automobile styling design is not only a discipline,but also an art.The styling design is an aesthetic optimization based on process technology.It is not only a science,but has deepened into cultural connotations.The main body and object of this article is automobile styling design,which structure the research field and attribute scope of this article.In this article,the definitions,terms and attributes involved all belong to the field of automotive design.This article takes the Hongqi automobile brand of China’s First Automobile Manufacturing Plant(hereinafter referred to as FAW)as the research object,from the timeline of the development of its brand models,researches automobile styling design through the development context of automobile brands,and analyzes traditional Chinese philosophy and humanities The application of feelings in the design of domestic automobile brands,combined with actual case studies on the basis of the brand evolution process,using epistemological and methodological research methods to explore the inheritance and innovation of brand blood characteristics in product styling design,and absorb its brand development Through the market-oriented brand image recognition and brand concept recognition,we have deeply explored the brand continuity and innovation momentum of automobile styling design,and continuously promoted the timely inheritance and diversified development of the brand itself."Brand bloodline" is the main research object and subject of this article.The brand bloodline is the brand genetic context.Brand recognition and brand positioning are realized through the research on the brand bloodline.The car styling design is used to sort out and improve the brand image recognition.And conceptual cognition.Representation and inner quality,inheritance and innovation are the cognitive foundation of the brand’s own development,as well as the methodology for the perfection and evolution of brand design.