| With the global development of top-level technologies such as big data and cloud computing,the continuous acceleration of Internet innovation,and the full popularity of the 5G era,we ushered in a new era of more digitization,personalization and intelligence.Big data analysis is also for landscape architecture.The profession has brought a new wave of development.With the increase in the amount of comment information on scenery resources on the Internet and the increasing scale,it is no longer possible to process and analyze the massive amount of information on the Internet by simple manual methods,and some machine learning algorithms for structured data cannot be directly applied,so we need The new system is used to quickly organize and analyze relevant comment information for users,and from this,the theory of landscape discourse was born.This research uses the core scenic spot of Xiangxi Tujia and Miao Autonomous Prefecture in Hunan Province—Phoenix Ancient City(one of the top ten cultural heritages in Hunan)as the research object.Based on the theory of landscape discourse,the research is based on comments on Ctrip.com,Qunar.com,and Mafengwo.The sample data of,a total of 9757 web texts were crawled(6960 comments,2797 travel notes).Using Python natural language processing technology and Baidu API-Baidu Natural Language Emotional Tendency Processing to process and analyze the data,explore various factors that affect tourists’ perception of landscape imagery and image perception,and focus on the research and analysis of tourists’ perception and perception of cultural heritage imagery.The characteristics of the aesthetic emotion of the ancient city.On this basis,we will look for ways and means to improve the perception of the mass cultural heritage,and put forward some planning and design suggestions for the relevant departments of the scenic spot.The results found that the public’s perception of the landscape image of the ancient city of Phoenix is very concentrated,and they are most sensitive to the historical cultural relics elements in the material cultural heritage elements;in the perception of scenic spots,the public pays more attention to cultural landscape heritage scenic spots;in the overall image perception of the ancient city,As a famous historical and cultural city,the ancient city of Phoenix is a characteristic and antique scenic spot recommended by the public.When visiting scenic spots,the public emphasizes cultural experience;the results prove that the public has a high degree of recognition of the main status of the ancient city of Phoenix,reflecting the cultural heritage of the ancient city In terms of perceptual attributes,image perception is more representative than image cognition.The results found that the public’s perception of the landscape image of the ancient city of Phoenix is very concentrated,and they are most sensitive to the historical cultural relic elements in the material cultural heritage elements;in the perception of scenic spots,the public pays more attention to cultural landscape heritage scenic spots.In terms of the overall image perception of the ancient city,as a famous historical and cultural city,the ancient city of Phoenix is a "recommended","characteristic" and "quaint" "scenic place" by the public,and the public focuses on"feeling the culture" when visiting scenic spots.The results prove that the public has a high degree of recognition of the subjective status of the ancient city of Phoenix,and the perception of imagery is more representative than the perception of image in reflecting the attributes of the cultural heritage of the ancient city.As one of the top ten cultural heritages in Hunan,the ancient city of Phoenix has a rich historical background,and the evaluation of the landscape image of the ancient city of Phoenix is the further application and development of the theory of landscape discourse.Research has verified that the theory of landscape discourse evaluation is applicable to the perception of cultural heritage tourism destinations.The analysis further expands the scenic resource evaluation system of the ancient city of Phoenix and the research ideas of the landscape garden heritage,and also has practical guiding significance for the construction and management of the scenic area in the later period of the ancient city of Phoenix. |