A Study On The Cultural And Creative Brand Design Based On Plants From Classic Of Mountains And Seas

This paper focuses on the design practice of the cultural and creative brand of plants from the Classic of Mountains and Seas,and builds a brand visual identity system,and cultural and creative derivative products with the theme of plants from the Classic of Mountains and Seas.Firstly,this paper analyzes and summarizes the detailed descriptions of plants in the Classic of Mountains and Seas.Secondly,according to the conclusion of market research and questionnaire survey,this paper selects fantasy plants suitable for pictorial presentation as the subjects,and translates and refines the written language of plants in the Classic of Mountains and Seas to create in the form of illustration combining the language of graphic design.Then,this paper designs the derived cultural creative products.And in the combination with the products and traditional culture,this paper tries to convey the relationship between human and nature in Chinese traditional culture and the harmonious coexistence,and inherit the sense of life in the ancient mythology represented by the Classic of Mountains and Seas;finally,this paper summarizes and reflects on the shortcomings of the process,and how to modernize the visual transformation of traditional cultural elements.