"Dongfang Longwa" Education Brand Cultural Creative Derivatives Design And Application

The formation of culture to cultural and creative industries stems from people's pursuit of higher levels of cultural life;from education to the emergence of educational brands,it is a carrier that relies on brand culture to sublimate educational connotations.The launch of various cultural and creative derivatives has promoted the prosperity of the cultural and creative industry,and has shown an expanding trend.However,it is difficult to find educational brand-related derivatives in various cultural and creative derivatives,most of which are concentrated in museum cultural derivatives,art derivatives,regional cultural derivatives,and so on.Education from ancient times to today has transmitted rich cultural connotations through various forms.The educational brand cultural and creative derivatives that emerged at the historic moment will carry great cultural value.How to combine educational brand cultural and creative derivatives with other cultural and creative derivatives.To occupy a place in the cultural and creative industry is what this article is going to explore and study.The core point of the education of "Listen,speak,read,write,appreciate,draw,act" launched by the Oriental Dragon Baby Education Brand is the main theoretical basis and design starting point of the "Dragon Baby Gift" series of educational brand cultural and creative derivatives.The classification of some excellent traditional cultural resources matches the core of education.In the theoretical explanation,the importance of integrating educational ideas into the design of cultural and creative derivatives was expressed,and the educational function and cultural value of culture in cultural and creative derivatives of educational brands were brought into full play in design and creation.In this way,the relationship between the cultural creative industry and the educational brand is closer,so that the development of the educational brand and the cultural creative industry has more possibilities.