Visual Expression Of The Images Of Strange Beasts In Shanhaijing In Cultural And Creative Desig

The strange and mysterious animal images in the book of《Classic of Mountains and Rivers》are in line with the characteristics of Oriental culture and are deeply loved by foreign friends.The book《Classic of Mountains and Rivers》contains profound national culture and Chinese national spirit.It is an indispensable spiritual wealth in Chinese culture.However,the content of the book of《Classic of Mountains and Rivers》is obscure.The whole content is mostly geographical documentary,and the images of exotic animals are strange and unique.Most of the content can not be verified now,so it is difficult to visualize.Nowadays,the cultural and creative industry is developing rapidly.Creative transformation of cultural content through modern scientific and technological means,combined with marketing methods,and taking the cultural and creative products obtained from the design of second innovation as the carrier,can well publicize a specific cultural content or some cultural elements.Therefore,as a Chinese design practitioner,it is necessary to deeply study the culture of《Classic of Mountains and Rivers》,visually express the exotic culture of《Classic of Mountains and Rivers》in various styles on the basis of the unique infinite extensibility of cultural and creative products,and create high-quality Shanhaijing cultural and creative products representative of Chinese culture.Nowadays,there are also some problems in the cultural and creative product market.Under the environment of the integration of diversified cultures and the era of rapid consumption,the design quality of cultural and creative products is uneven,the phenomenon of homogenization is serious,and the product style is single.Therefore,if we want to occupy a place in the competition of cultural and creative products,we must deeply explore and excavate the cultural content of our Chinese nation and create cultural and creative products with strong visual expression and high quality.The uniqueness of Shanhaijing exotic animal culture can just break the product defects of market homogenization.Combined with different exotic animal images,different visual expression styles and different cultural and creative product characteristics,we can design and develop new schemes that can not only have economic benefits,but also improve the cultural inheritance of Shanhaijing and enhance the competitiveness of Chinese cultural brands.