JBC Company Jinbei F50 Product Marketing Strategy Research

With the development of China’s economy,MPV industry is also developing steadily,the growing maturity of consumer demand,in order to adapt to the changing market demand,every enterprise enlarges its product improvement and development,bcause market competition also more intense.JBC Company is a manufacturer and sells of automobiles,Jinbei F50 is a family use and commercial usage MPV launched by JBC Company,but since it started sale,the sales volume of Jinbei F50 is not as expected,and sales volume have declined.Therefore,it is urgent to adjust marketing strategies through accurate market positioning,in order to improve the market competitiveness.It will have great significance to maintain the market share of Jinbei F50 products as well as the future development of JBC Company.This thesis will use PEST analysis method,Michael porter’s five forces competitive environment analysis method,SWOT analysis method to analysis environment of Jinbei F50,and analyze the advantages and disadvantages,opportunities and threats of Jinbei F50,at the same time,on the basis of defining JBC Company Jinbei F50 product marketing strategy,use the STP analysis JBC company Jinbei F50 market segment,target market and market positioning is analyzed.Make the marketing strategy of JBC Company Jinbei F50.develop product strategies that meet consumer needs,including new product development strategy,product quality strategy and product service strategy,make reasonable price strategy,establish and improve marketing channels,including traditional channel adjustment,internet channel strategy and channel management strategy,improve promotion strategy,including advertising strategy,sales promotion and public relations promotion.Finally,according to the marketing strategy,make the later safeguard measure,includes construct an effective organizational structure,sales team building guarantee and encouragement mechanism guarantee,in order to ensure the smooth implementation of the hospital marketing strategy,at the same time,it improves the market competitiveness of JBC company Jinbei F50 products,the sales of Jinbei F50 have been increased,solved the problem of market sale respect.