Research On The Impact Of Midea Group’s Digital Transformation On Enterprise Value

The rapid development of the digital economy and the fact that countries are actively promoting the integration of digital technology and industries have proven that after all industries have developed to a certain stage,they are bound to face the problem of transformation and upgrading.Today,more and more enterprises are actively or passively embarking on digital transformation.Therefore,finding a path for digital transformation to create value for the company and digging out its driving factors are of great significance to enterprise development.The innovation of this article is to try to reveal the relationship between digital transformation and value creation.After fully reading the relevant literature,the author first constructed a logical framework of “digital economy → digital transformation → value creation”,and analyzed the motivation,process and value creation path of the company’s digital transformation on this basis.When exploring how the company’s digital transformation can help the company realize value creation,grounded theoretical analysis is mainly used.A large amount of relevant original data is collected through the company’s annual report,news reports,questions to the secretary of the board of directors,and Baidu engine,and then through open decoding and main axis.Through the three decoding processes of sexual decoding and selective decoding,the influence mechanism of digital transformation on the company’s value creation is analyzed.Finally,the effect of digital transformation of the enterprise is evaluated through the financial indicator method and EVA analysis method.As a transforming and upgrading manufacturing company,Midea Group is transforming from a traditional home appliance company to a global technology group integrating consumer appliances,heating and air conditioning and digital business.Taking Midea Group as an example,this article uses grounded theory to analyze the value creation path of Midea Group and finds that the digital transformation of traditional manufacturing companies is mainly based on the optimization of existing business,the development of digital products,the development of digital business,and the realization of value creation by becoming a digital ecosystem provider.Through the evaluation of the value performance of Midea Group before and after the transformation,it is found that digital transformation can effectively help companies improve efficiency,enrich product content,enhance corporate value,help companies operate stably in adverse situations,and ride the tide.Therefore,this article draws the conclusion: digital transformation brings value creation to traditional manufacturing companies through multidimensional and all aspects,and traditional manufacturing companies can optimize existing businesses,develop digital products,develop digital businesses,and become providers of digital ecosystems.Digital transformation.