Research On The Competitive Strategy Of Guangxi Xinmeige Architectural Decoration Company

Since the reform and opening up,the rapid development of national economy and the reform of housing system have promoted the long-term prosperity and development of China’s real estate market,and the construction and decoration industry has also obtained great development.However,in the past three years,the state’s macro-control on real estate has continued to increase,and the industrial policy guidance and industry supervision on the construction and decoration industry have been strengthened,resulting in the decline in the growth rate of the construction and decoration building materials market,intensified competition and increased pressure,especially the uncertainty of global economic cooperation,the relative weakness of major economies,the increasing pressure of domestic economic downturn,materials and labor,etc A number of cost increases,the new crown epidemic comprehensive impact,so that most of the construction decoration enterprises into business difficulties.With the help of relevant theories and analysis tools of enterprise development strategy,based on a comprehensive investigation of the external development environment of Guangxi Xinmeige architectural decoration company,this paper summarizes the company’s development opportunities,challenges,advantages and disadvantages,and uses SWOT tools to match and compare the strategic plans,and finally forms the company’s development strategy,competitive strategy and implementation plan.According to the research,Guangxi Xinmeige should seize the opportunity of industrial transformation and technological upgrading,take the current core strategy of growth oriented strategic company,namely,the next 5-10 years,on the premise of ensuring project quality and improving customer service experience,integrate cross enterprise resources with cost control as the breakthrough,and build a collaborative competition system based on supply chain and ecosystem,so as to strive for the company within three years The comprehensive strength has entered the top five of Guangxi and reached the top three in five years,and finally become the reformer,leader and integrator of Guangxi Public dress market.Therefore,Guangxi new MEG should focus on the public dress market,and its strategic focus should be shifted from sales scale and profit maximization to focusing on technical innovation and improving customer experience,comprehensively carry out cost control and quality management,implement supply chain reengineering and Internet platform,optimize business processes,open internal and external interfaces,design business models,build an industrial ecosystem and integrate industries Resources,to form a public clothing industry supply chain and ecosystem with Guangxi Xinmeige as the core,and to form the effective coordination and expansion of enterprise self expanding business,ecosystem mutual aid business and Internet o2 o business.It is hoped that this study will be helpful for the further development of new MEG and the development of architectural decoration companies...