BTM Architectural Decoration Engineering Co.,Ltd Development Strategy Study

Tianjin BTM building decoration engineering co.LTD.is a comprehensive construction decoration enterprise with the second-level general contracting qualification for construction projects.It is a medium-sized architectural decoration enterprise mainly engaged in public building decoration engineering,curtain wall engineering,residential decoration and landscape decoration.With the booming development of architectural decoration industry,the company has become a medium-sized enterprise with competitive power in Tianjin public architecture decoration industry.In recent years,with the development of green and low-carbon cycle and the deepening of supply-side structural reform,the company is facing the dual pressure of technological upgrading and market competition environment.Therefore,it is urgently needed to establish enterprise development strategies in the new era to realize the company’s transformation and upgrading.This paper takes BTM architectural decoration engineering co.LTD as the research object.Firstly,according to the strategic management theory,the company’s development history,organizational structure,human resources and other related data are analyzed.Secondly,it analyzes the external and internal environment of the company by using PEST analysis,porter’s five forces model and BOSTON matrix.SWOT analysis is applied to analyze the internal advantages and disadvantages of the enterprise,as well as the external opportunities and threats,so as to discover the problems in market positioning,resource allocation,management mode,and leading technology transformation and upgrading.According to the problems discovered,expert enterprise diversification strategy is selected.Through the enterprise organizational structure adjustment strategy,the improvement strategy of insufficient influence of brand positioning,the improvement strategy of production and operation mode,the improvement strategy of insufficient r&d ability and the improvement strategy of human resource management make reasonable matching of relevant strategic resources and provide guarantee for the implementation of the strategy.To help enterprises achieve green,low-carbon and sustainable development transformation and upgrading.