| With the traditional folk art of Jinshan peasant painting as the theme,this paper analyzes its unique charm from its origin and unique aesthetic value.Jinshan farmer’s paintings originated in Jinshan,Shanghai,which is a unique land of fish and rice in the south of the Yangtze River.The custom and waterscape of Jiangnan are revealed in the paintings,which are different from other farmer paintings.Most of its creators were engaged in embroidery,paper-cut,dry mural and other traditional folk crafts,so in the creation of traditional folk art into the painting,making it very style.The appearance of Jinshan farmer’s paintings is the continuation of folk traditional art and the re creation of art and life.However,with the development of the times and economy,the change of modern people’s ideas and many other factors,the traditional Jinshan peasant paintings have been unable to meet the needs of the contemporary society.At present,it is of great theoretical and practical significance to study the combination of Jinshan farmer’s painting and Shanghai’s urban life,and design cultural and creative products in line with the development of the new era.This topic takes the characteristics of Jinshan peasant paintings as the starting point,and analyzes the connotation of nationality and artistry.By analyzing the artistic characteristics of Jinshan farmer’s paintings,combining the charm with modern illustration,this paper explores how to combine the style of Jinshan farmer’s paintings with slang stories of Shanghai Lane hall to design and produce cultural and creative products that meet the needs of modern people.Illustration as a special kind of modern art design,its own form of expression and artistic characteristics are also derived from traditional Chinese art.It has a profound impact on the development of modern art design in many aspects,such as artistic expression and aesthetics.Hand drawn illustration is closely related to our life,and there are various ways of expression.Hand drawn illustration is an important flash point in the development of contemporary visual art,and as one of the important components of traditional Chinese cultural forms of expression,it is more personalized and affinity than other forms of expression.The rise of cultural and creative industries has greatly promoted the development of Chinese traditional culture and opened a new chapter for the development of Chinese traditional culture.The expression of hand-painted illustration shows the cultural characteristics of the products and transforms them into cultural and creative products,which plays a positive role in promoting the value of cultural and creative products and disseminating the brand cultural concept of cultural and creative products.Through field visits and data collection,this paper analyzes the process of painting and creative conception of Jinshan peasant paintings,and tamps the output of design theory with actual cases.Around "Jinshan farmer painting","Shanghai Lane slang story","cultural and creative products" and other key words.Starting from the literature,this paper explains the background,significance and current situation of the research object,expounds the research content and methods,and lists the research difficulties and innovation points.Combining "shape" and "meaning" into one,we have designed cultural and creative products in line with the characteristics of Shanghai. |
