The Design Practice Of Liaojin-Themed Narrative Illustration In Cultural And Creative Products

In the contemporary era of flourishing cultural and creative industries,people have higher and higher demands on the uniqueness and cultural connotation of cultural and creative products.Because of its unique visual art charm and high inclusiveness to culture,more and more people start to pay attention to the application of narrative illustration in cultural creative products.As a kind of enrichment of cultural creative product design,the application of narrative illustration is of great help to improve the cultural connotation of cultural products,enhance emotionality and create personalized products.Therefore,it is of great value and significance to study the application of narrative illustration in cultural and creative products.China has a long history and splendid culture,and the Liao and Jin Dynasties,established by the Khitan Women Zhen tribe,were important dynasties in China’s history.After theoretical research,this paper selects four seasons of spring,summer,autumn and winter,which are characteristic of Liao and Jin culture,as the theme,and presents them in the form of illustrations under the guidance of narrative theory.The themes of the four stories are: 1.spring when the emperor holds a banquet;2.summer when the emperor discusses state affairs with ministers;3.autumn when the emperor rides and hunts;and 4.winter when the emperor holds a sacrifice.Finally,we designed cultural and creative products under the brand name of "Tracing and Touring",including posters,stamps,wine and tea.Taking Liao and Jin history and culture as the research theme of cultural and creative design helps us to understand the vivid connotation of "China’s unity in diversity" and promote Chinese culture.