Design And Research On Office Stationery Derivatives Of Architectural Color Paintings Of The Palace Museum

Intangible cultural heritage is China’s cultural and artistic treasure.The design and development of intangible cultural heritage derivative products is an important idea for the protection and inheritance of intangible heritage in the context of the comprehensive development of economy and culture.In recent years,with the economic development,people’s demand for cultural derivatives has been increasing.The state also strongly supports cultural and creative industries.However,there are still many problems in the design of intangible cultural heritage derivative products on the market that need to be resolved.This project takes the color,shape and cultural connotation of the official architectural color painting as the research point,selects the range of the Palace Museum,and carries out research on the design and development of intangible cultural heritage derivative products.This article starts from the current market situation of derivative product design,and aims at the problems of derivative product design and the development opportunities of cultural and creative products of the Palace Museum.From the direction of color,shape,function,etc.,it combines the design rules of ancient stationery and related marketing theories to carry out the design and development of the architectural color painting derivative products of the Palace Museum.The purpose of this article is to design a cultural derivative product that is in line with the cultural connotation of the Palace Museum’s architectural color paintings and embodies modern design concepts.At the same time,he also made efforts for the dissemination and promotion of the official architectural color painting culture,which aroused people’s attention and return to the traditional Chinese culture.Let the culture of official architecture color painting reintegration into people’s lives in the form of products.It also provides ideas and references for similar cultural derivative product creation.This article takes the Palace Museum’s architectural color painting derivative products as the defining object,and mainly studies the design of office stationery derivatives.This article investigates and analyzes the current situation and existing problems of the derivative product market,and discusses the determination of product development direction and design positioning.The literature research method,comparative analysis method,case analysis method,etc.are used to summarize the characteristics of official architectural color paintings and extract classic elements.This design combines the classic shape,functional characteristics and cultural connotation of traditional stationery,uses the principle of elements to break up the reconstruction,conducts a comprehensive design expression,explores and designs a complete set of derivative products,and finally summarizes the conclusions and enlightenment.