Research On The Development Strategy Of Z Company’s Self-driving Business

With the advent of the era of artificial intelligence,autonomous driving as an important application and more and more attention.Countries will regard autonomous driving as the new trend of future enterprise industry development and the core field of future manufacturing industry,and vigorously promote the development of autonomous driving industry.Google,Baidu,tesla and other high-tech enterprises regard autonomous driving as the commanding point of future business,and have invested huge human resources and capital resources in the research and development of autonomous driving technology to promote the development of the autonomous driving industry.Meanwhile,traditional automobile manufacturers are constantly developing autonomous driving technology to promote product upgrading.However,with the development of the autonomous driving industry,more and more enterprises enter this field,and the market competition is extremely fierce.Enterprises need to continuously invest a lot of resources to ensure that the company does not fall behind in the field of autonomous driving research and development.With the rapid emergence of new technologies,the original autonomous driving technologies are rapidly phased out,and the costs and risks of enterprises’ R&D and production are constantly increasing.Therefore,enterprises need to constantly judge the future trend of self-driving technology,determine their own development strategy,and reduce the company’s research and development risk and business risk.Z company is committed to providing intelligent terminal operating system platform technology and solutions,helping and accelerating the technological innovation of smart phones,smart Internet of things,smart cars and other fields.With the development of mobile intelligent terminals,the intellectualization of terminal devices has become an inevitable trend,and the interconnection between devices and the cloud is gradually penetrating into all levels of production and life.Whether it is mobile phones,robots,drones,cars,smart power grids,smart logistics,all need a more leading,safe and reliable intelligent operating system to match it.However,with the increasing investment of the company in the field of autonomous driving,the company’s business risks are also increasing.If the company’s grasp of the market direction goes wrong,it will lead to huge economic losses.This paper takes the autonomous driving business of Z company as the research object,combines the enterprise strategic management theory with the development of the autonomous driving business,and finds out the development strategy suitable for Z company through the elaboration of the theory,and puts forward the implementation measures.