| In today’s fierce market competition,how to attract consumers through the advantages of products is the primary problem faced by decision makers.In order to ensure the success of product development strategy,the commercial feasibi lity,design expectations and technical possibilities of the product should be analyzed and e valuated from the point of view of user needs.The research of the development strategy of 6-meter light truck based on user demand is to analyze user characteristics,attention and sat isfaction from the perspective of user demand and draw valuable conclusions of user deman d analysis.Thus,further understanding of the market development,policies and regulations,technology development trends,and the forming of an automobile development strategy pr ovide a differentiated and competitive automobile design for the Nanling commercial vehicl e M Series 6-meter light truck.Based on the related research results,this paper first reviews the related theories about user requirements and product development strategies,and proposes the value of user requir ements in product design on the basis of Clayton Christensen’s "Jobs to be done" theory.Se cond,the composition of user needs,hierarchy and other related theories are analyzed,and t he application of user needs in product development is explored.Third,a 6-meter light truc k development strategy model based on user demand research is constructed by introducing Larry Kelly’s "Three Principles of Product Development" theory.Finally,a case study of N anling commercial vehicle market research done by the author is taken as an example to illu strate the guiding role of user demand research on vehicle development strategy and to verif y the validity of the model.It is not only a new contribution to the theory of user demand an d product development,but also an extension of its application field.At the same time,it al so provides a certain reference for the vehicle model development strategy of the industry. |
PDF Full Text Request