Research On Business Process Optimization Of Inter-organization Cooperation In A Home Alliance

With the rapid development of social economy,brand alliance has been widely concerned and promoted in many industries as an important marketing strategy.Especially in the home furnishing field,many companies have further enhanced the brand value through alliance cooperation and achieved long-term development.Among them,the development of collaborative business processes among organizations has gradually become one of the important factors affecting the success or failure of the alliance,and is supported by the alliance and its partners.The company attaches great importance to it.This paper takes A home alliance as the main research object,through field research and interview to understand the status quo of inter-organizational collaborative business processes,discover problems in the process,analyze the cause and optimize them,in order to improve the efficiency of collaboration among alliance organizations and the benefits of alliance enterprises.Firstly,through the cross-functional business process analysis,the status quo of the collaborative business process between the alliance organizations is sorted out in stages,and the problems existed,and the cause of the problem is found by means of the fishbone diagram.Secondly,based on the theory of complex adaptive system,the A-home alliance inter-organizational cooperation system is regraded as a kind of complex adaptive system.Based on the analysis of complex adaptive characteristics,main structure and adaptive behavior of the system,the business process is combined with ECRS analysis.Optimize and develop an optimization plan.Thirdly,the preliminary preparation work and supporting safeguard measure for the implementation of the plan were formulated,and the preliminary implementation effects of the plan were evaluated.Finally,summarize the research finding and prospects for future research.This study combines complex adaptive system theory and business process optimization theory to provide new ideas and methods for collaborative business process optimization research among brand alliance organizations,in order to broaden the scope of cross-research and practical application of complex adaptive system theory.At the same time,through the optimization of the collaborative business process between the Ahome alliance organizations,it provides experience and practical reference for the cooperation between the brand alliance organizations.