| With the expansion of expressway assets and the diversification of investment subjects,the preservation and appreciation of Ordos Expressway assets has become the core problem in the field of expressway management,and is also an inevitable requirement to achieve the sustainable and healthy development of expressways.It is of great significance to analyze and study the problem of maintaining and increasing the value of expressway assets,to prevent the loss of expressway assets,to improve the efficiency of investment and to promote the coordinated development of regional economy.First of all,the background of research,the purpose and significance of the study are expounded,and the relevant theories of expressway asset preservation and appreciation are systematically sorted out.On the basis of the previous research,the expressway assets are classified as tangible assets and intangible assets,focusing on the quality of service into the scope of intangible assets management,and improving the service quality of expressways to meet the value and appreciation of expressway intangible assets.Select Ordos two sections of representative expressway for field investigation interviews,use statistical analysis to affect the Ordos Expressway tangible assets preservation and appreciation of the five aspects of research,found that the main problems and shortcomings: management power dispersion,poor basic management,asset operation management lag,maintenance management level to be improved,traffic flow is not full.At the same time,according to the transportation industry management requirements and expressway service characteristics and other factors,selected driving speed,driving environment,service area,signage,toll stations,driving costs and integrated services and other 7 first-level indicators to assess the quality of service satisfaction in intangible asset management,using SPSS software to carry out the survey data relevance and regression analysis,the construction of The Ordos expressway service evaluation satisfaction index system,combined with Ordos expressway service satisfaction survey results.Starting from 7 first-level indicators,a comprehensive evaluation of the service quality of ordos Expressway was carried out to further clarify the target direction of improving service satisfaction.According to the status quo of the value-added of Ordos expressway assets,on the basis of drawing on advanced theoretical achievements and practical experience at home and abroad,22 concrete countermeasures are given from both tangible and intangible assets. |